In this post, I’ll walk you through exactly how we did it, what worked, and how you can apply the same strategies to get press coverage for your business—without hiring an expensive PR firm.
From Kitchen Table Idea to National TV
We didn’t start with a press kit or a media plan. We started with a problem: our 92-year-old grandma couldn’t figure out how to watch family videos online.
So we created a physical book that plays videos the moment you open the cover. It was simple, heartfelt, and easy to use—no Wi-Fi, apps, or screens to unlock.
That DIY gift for our grandma became the foundation for Heirloom, a small business that now ships thousands of video-playing books each month to families, gift-givers, and businesses across the country.
5 Steps to Get Your Product on National TV
If you’re trying to get your product featured on the TODAY Show, GMA, or QVC, here’s what actually worked for us:
1. Solve a Problem That Matters
The best products on national TV solve real, emotional problems. Heirloom wasn’t just a gadget—it helped people connect with loved ones during a time of isolation.
Tip: Think beyond features. What emotion does your product evoke? What story does it help people tell?
2. Craft a Compelling Origin Story
TV producers want stories, not specs. Ours? Two siblings making a video book for their grandma during the pandemic. Simple. Emotional. Shareable.
Your takeaway: Focus on the why behind your product. Personal stories convert.
3. Pitch the Press with Ready-to-Use Content
We made it easy for producers and journalists to say yes:
- A clear, concise product demo
- High-resolution product photos
- Emotional customer reviews
- Seasonal relevance (Valentine’s Day, Father’s Day, Christmas, etc.)
We tailored each pitch to the outlet’s audience and always offered quick turnaround for interviews or samples.
4. Lean Into Every Feature Opportunity
Our first big break came when The TODAY Show featured Heirloom as one of their top Father’s Day gifts. That clip led to more exposure on CBS News, Tamron Hall, Good Morning America, and eventually, a feature on QVC.
We showed up ready—with inventory, systems, and a website that could handle the spike in traffic.
5. Scale with Systems, Not Stress
Thanks to our in-house fulfillment software, we were able to preload and ship thousands of books at scale without delays.
We also listened to customers, expanding into:
- Custom-printed covers
- 7” HD screen video books
- Vertical video formats
- DIY kits available at Walmart and Kohl’s
All of these updates helped us maintain momentum—and gave us new angles for press outreach.
What You Need to Land National Press for Your Product
- A unique product that solves a problem
- A genuine, personal story behind your brand
- Media assets that are ready to use
- Seasonal or emotional hooks for your pitch
- The infrastructure to scale when press hits
Bonus: Watch the Segment That Launched It All
Want to see what a national TV feature looks like
[[Watch 60 seconds of Heirloom on TODAY, GMA, CBS, and QVC]]
Final Thoughts: Don’t Wait to Pitch
You don’t need a million followers or a viral video to get featured on national TV. You just need a good story, a meaningful product, and the confidence to reach out.
If our kitchen-table project can become a QVC bestseller and get national media coverage, yours can too.
Curious about Heirloom?
Visit sendheirloom.com to see how we turn memories into video books—and why the press keeps talking about us.